Assignment 7 - Competitive CUJ

It’s important to understand your competition. Similar to A3, for this CUJ you will try to use a competitor’s tool and document the end to end process. You can later use this CUJ in your competitive analysis.

For this assignment, identify a competitor tool that aims to achieve the same or a similar objective as your project. If a direct competitor isn’t available, describe the common processes users undertake to complete the “job to be done” (JTBD) your project addresses.

You will document the end-to-end process of setting it up. Subsequently, you will summarize both the successes and areas for improvement, offering recommendations on how the experience could be enhanced. You will also compare this experience to your own product. Finally, you will present these findings in a written document and a brief three-minute class presentation.

Deliverables

• Critical User Journey Document - 80 Points
• Submit a PDF version of the document on Quercus.
• In-Person Presentation (3 minutes) - 20 Points
• One group member will present to the class.
• All group members should be prepared to answer questions.

• Requirements
  • CUJ Document
  • In Class Presentation
    • Format
• Submission
• Questions or Concerns?
• Rubric
  • 🔍 CUJ Document Rubric - 80 Points
  • 🎤 CUJ Presentation Rubric - 20 Points
  • Rating Scale

Requirements

CUJ Document

1. Assignment Information:

• Assignment Name

2. Group Details:

• Group Name
• Student Names and Numbers
• Date

3. TL;DR (Summary of Findings - max 65 words):

This section should concisely answer:

• What is it?
• What does it do?
• Why does it matter?

4. User Goal (max 2 sentences):

Clearly state the objective you aim to achieve as the user. This should appear at the beginning of the document.

Example: As a [ user persona ], I want to [ goal/task] , so that I can [ value or outcome ].

5. Detailed Summary of Findings (approx. 600 words):

• User Persona: Describe the persona who performed the Customer User Journey (CUJ).
  • Example: What is your expertise level? Have you used that platform before?
• Tools Used: List all tools utilized.
• Highlights and Lowlights Table: Present a table categorizing experiences as Great, Moderate, or Severe. Note: This is not an exact science; choose the option that best reflects your experience.
• Product Recommendations: Suggest improvements for the product.

6. Competitor Product Analysis: (approx. 300 words)

• Analyze how the competitor’s product experience compares to yours. Highlight where your product excels and identify areas for inspiration from their offerings.
  • Be sure to identify the following:
    • Strengths (what was easier, intuitive, or “delightful”)
    • Weaknesses (what was confusing, time consuming, or “frustrating”)
    • How will your product compare?
      • This can include features that your product will not include. Explain why you do not intend to compete in that area.

7. CUJ Overview Table:

• Refer to the example provided.

8. End-to-End User Journey Documentation:

Create a three-column table (Step, Notes, Screenshot).

• For each step:
  • Time and Context Switches: Record the duration of the step and any context switches.
    • Example: Switching from the Databricks Console to documentation.
  • Concise Notes: Document your actions and their rationale. If you encounter issues or unclear elements, explain your struggles.
  • Screenshot: Include a screenshot of what you, as the user, see.
• Table Header: At the top of the table, indicate the “Total Time” and “Total Switches.”
• Task Summary: Summarize the various tasks involved in the end-to-end journey.

Please follow a similar structure as in A3.

In Class Presentation

Format

• Duration: 3 minutes for the presentation, followed by a 2-minute Q\&A session.
• Presenters: One person will present, but the entire group can participate in answering questions.
• Materials: There is no need for a slide deck. Please present the document you created.

Submission

You must create a release on your repo. This will give us a snapshot in time and allow us to grade it. See release body criteria and example below. Assignments without a coherent release body that follow the instructions in this assignment will be rejected and marked 1 day late.

One member of your team must submit a link to the release in Quercus for ‘A7 - CUJ’. Only one team member needs to do this.

Assignments are always due at 11:59:59pm Eastern Time.

Questions or Concerns?

• I don’t like part of this assignment
  • File an issue on this repo
• I need to clarify something about this assignment
  • File an issue on this repo
• I need to clarify a question or ask something in private
  • Email the course instructor or email the professor via the email on the homepage / README

Rubric

🔍 CUJ Document Rubric - 80 Points

🎤 CUJ Presentation Rubric - 20 Points

Rating Scale

This scale is used for each line of the rubric above.